How Canva Wins SEO

Hi, I’m Saurabh👋. I write in-depth analyses on the growth of popular companies. I cover their early-growth strategies, current growth levers, and the business-building lessons we can learn from them.

Plus, every Friday, I bring you a 3-minute email on one powerful growth strategy that fuels the world’s greatest companies. Join the growing community of readers from Uber, Amazon, Flipkart, and Cred getting byte-sized growth strategies weekly.

Read time: 2 minutes 19 seconds

Welcome back!

At the heart of today’s edition, sits the quote by Regis McKenna:

All marketing is education.

People looking to design something have a unique use case in their mind.

Someone starting a business today might be looking for a logo and search for ‘Logo Maker’. Tomorrow, they will be looking for brochure designs for their first event and search for ‘brochure designs’ or ‘business card maker’.

Canva, the platform best known for the ease of creating online designs, understands this well. 

All of Canva’s content is around helping users get the job done. People on the Canva team create content to rank higher on keywords that:

1. Adds value-adding content that helps users finish their jobs quickly

2. Captures a wide range of solution-focused search intents 

🗝️Applying Canva Job-to-be-done SEO Strategy to your business

Here are 3 key steps to apply Canva strategy to your business.

🛬1. Build search-intent-inspired landing pages

Canva has hundreds of landing pages tailored to meet a specific job that users are actively searching for.

Logos, Birthday Invitations, Certificates, Business cards, Menus - you name it, you have it.

Each landing page is enriched with long-tail keywords and backlinks that rank Canva #1 on Google search.

🤸2. Deliver exceptionally

Instead of a pushy sales page that gives you a tiny sneak and redirection, Canva puts value right on the table:

🎨 20,000+ Templates to choose from

📹 Short video tutorials

🥅 Simple to use (even a 5 grader would be able to figure out)

But simplicity doesn’t mean depth. Canva features a powerful editor with a wide selection of fonts, color palettes, images, shapes, and illustrations readily available for use.

If you are designing your event invitation, you are quickly delighted by how much of your dream invitation card is pre-built already. Plus, it is so easy to use, that you feel you are an expert at Canva in seconds.

🥷3. Subtle upsells

Canva subtly introduces its newly onboarded users to its universe of premium features - hinting at limitless design possibilities.

Finding different fonts for your invitation, adding custom shapes to downloading/printing, every step gives you a premium flavor and systemically moves you ahead in the purchase funnel.

Even if you don’t go for the premium plan on your first invitation design, the ease of design will bring you back for your next “thanks for coming” design - another opportunity for Canva to turn you into your all-things-design destination.

Go down the Canva SEO rabbit hole 👉

• The Canva Backlink Empire 

• The Canva SEO Case Study

Until next time! 👋

Saurabh