Why should you join TheGrowthLoop 🪴

Building a startup is hard. It takes focus, grit, timing, connection and so much more.

It’s so hard that they say “99% of startups fail”. Yet, I see thousands, if not lacs of people leaving their stable jobs to build a business. 

Thousands of people who probably know very little about building a business, don’t have relevant experience but are willing to risk it. 

It is fascinating but at the same time, also terrifying.

Therefore, my goal with TheGrowthLoop is to be a powerful resource for those people. Guide them with how others have walked the path and succeeded.

So, if you are building a business or plan to build one one day and impact thousands of lives, TheGrowthLoop is for you. 

Here’s TheGrowthLoop’s Offer:

You give: your email

You get: A consistent stream of proven, actionable, and well-packaged 

business building lessons in your inbox.

The offer, in theory, is only built for people who are interested in learning business-building lessons but if you just enjoy reading about startups, strategy, and revenue growth, you might find it worth your time too.

Now, one of the questions you might have is that media houses like Inc42 and Yourstory, and social media channels such as YouTube, and LinkedIn cover the stories you need. Why should you add another channel? (Who even reads inboxes?)

Here’s why:

Media channels are good at one thing: bringing you coverage. 

• X company is expanding to 50 cities.

• Indian startups raised $XXX billion in 2024.

Their primary focus is to bring you news. News that helps you relate to the praises and brickbats people swing at each other on social media. News that sometimes also covers the founder’s mission and direction. 

It helps. It gives intrinsic motivation. I get it. Even I follow them - gives me cues for office banter.

But the thing is, their focus is coverage, not lessons.

With TheGrowthLoop, it’s the other way around.

Regardless of the company I discuss, my focus is the lesson. What can an aspiring founder like you really take away from a story?

That’s how TheGrowthLoop is different and worth your time.

And I walk by my word. Look at the articles on Akshayakalpa and NoBroker. They cover startup stories but what they do even better is break down the building approach into something you can replicate.

My belief is simple.

Lessons are best learned when there’s a strong narrative clubbed with examples of its application. Schools do this all the time. Remember how in school they teach you about Archimedes running naked from the bathroom shouting Eureka Eureka first (narrative) and then asking you to apply his principles to different fluid mechanics problems? It’s similar. 

But I digress.

TheGrowthLoop is a newsletter where I write about startups, strategy, and revenue growth.

I spend 50+ hours decoding frameworks behind successful tech companies every two weeks.

My aim? To help 5000 builders uncover growth strategies in 2025.

As we speak, there are 72 regular readers of TheGrowthLoop. To be honest, 12 of them are my good friends heading P&L, Marketing, or Product at large and small-scale startups. They support me in whatever I do. The other 60 - VPs, AVPs, Directors, Growth Managers, Category Managers, and Product Managers at organizations like Flipkart, Uber, Cred, and BlinkIt.

It’s a small community of like-minded people willing to grow their businesses and impact thousands of lives.

That brings me to why I’m here.

I’m here to ask you for your email and 10 mins/week in return for a deep, powerful resource that helps you grow your current or future business, a little better.

Thanks for reading

Saurabh