One Powerful Growth Strategy

Deep divesOne Powerful Growth StrategyTemplate
One Powerful Growth StrategyOne Powerful Growth Strategy
Examples of Personalization as Identity

Examples of Personalization as Identity

A closer look at how Personalization became the Signature Move for India's D2C Brands

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Why D2C Brands are able to Press Ahead in the Cold-Pressed Oil Market?

Why D2C Brands are able to Press Ahead in the Cold-Pressed Oil Market?

From distribution-first to story-first: How cold-pressed oil is becoming a brand builder’s playground

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
The Crocs Personalization Playbook

The Crocs Personalization Playbook

How a $2 foam clog became a $5.7 billion flex

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Oops!—or was it?

Oops!—or was it?

How "fake" emails drive real clicks?

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
It’s fine for me to use AI, but not for you

It’s fine for me to use AI, but not for you

Real-world examples of self-other bias in AI use

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Inside Zoom’s 1-click strategy

Inside Zoom’s 1-click strategy

Why zoom skyrocketed in pandemic and others couldn't

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Small Gestures. Big Stories

Small Gestures. Big Stories

Three short tales on customer-centric thinking that inspire creative solutions to common problems

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Should you use Emojis in Customer Service Messages? (Research Links + Examples)

Should you use Emojis in Customer Service Messages? (Research Links + Examples)

Learning how to implement emoji etiquette in customer support texts

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
9 Questions to Evaluate Your Startup Idea

9 Questions to Evaluate Your Startup Idea

Asking the right questions before you commit deeply

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
4 Mistakes to avoid when coming up with start-up ideas

4 Mistakes to avoid when coming up with start-up ideas

How not to get caught up with the wrong ideas

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Nasty 1-star Review Tactic

Nasty 1-star Review Tactic

Why do some brands give themselves 1-star reviews intentionally?

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
What exactly is first-principles thinking?

What exactly is first-principles thinking?

With examples from Elon Musk, the man who made AI, and a dragon queen.

Saurabh Kumar
Saurabh Kumar