Deep dives

In-depth analysis of growth of popular companies

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How Two Brothers Grows 🪴

How Two Brothers Grows 🪴

The rise of Cold-pressed oils and how a founder-led brand is finding its way

Saurabh Kumar
Saurabh Kumar
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How Rapido Grows 🪴

How Rapido Grows 🪴

How Rapido is out-executing Ola and lessons on making the most of second-mover's advantage

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How iD Fresh Grows 🪴

How iD Fresh Grows 🪴

How iD Fresh Built a ₹2,200 Cr Brand

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How Orange Health Grows 🪴

How Orange Health Grows 🪴

How Orange Health Used Speed, Timing, and Full-Stack Ops to Outpace India's Legacy Diagnostics Brands

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How Mokobara Grows 🪴

How Mokobara Grows 🪴

Growing with India1: Inside Mokobara’s design, distribution, and brand game

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How BlissClub Grows 🪴

How BlissClub Grows 🪴

Lessons on finding problems to solve, building community and nailing low-cost campaigns

Saurabh Kumar
Saurabh Kumar
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How Atomberg Grows 🪴

How Atomberg Grows 🪴

How two engineers with no manufacturing and sales background made a 1000 Cr D2C brand with lessons for tomorrow’s founders on finding unfair advantages

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How Akshayakalpa Grows 🪴

How Akshayakalpa Grows 🪴

What happens when 27 Wipro employees set out to transform the Indian dairy sector

Saurabh Kumar
Saurabh Kumar
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How Urban Company Grows 🪴

How Urban Company Grows 🪴

Lessons on growing a services marketplace from Urban Company’s INR 2354 Crore empire

Saurabh Kumar
Saurabh Kumar
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How AppsForBharat Grows🪴

How AppsForBharat Grows🪴

Disrupting the $50B faith-tech industry and learning lessons on category creation and design

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How NoBroker Grows🪴

How NoBroker Grows🪴

What we can learn about putting power in people's hands, building and scaling marketplaces, and transitionig to a 360-degree housing solution from NoBroker

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How Caratlane Grows 🪴

How Caratlane Grows 🪴

Behind India’s largest D2C Gold Affair

Saurabh Kumar
Saurabh Kumar