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Deep divesDeep dives
How Urban Company Grows 🪴

How Urban Company Grows 🪴

Lessons on growing a services marketplace from Urban Company’s INR 2354 Crore empire

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Slicing Apple’s Art of Pricing

Slicing Apple’s Art of Pricing

Lessons from Apple’s pricing strategy that makes you go Pro

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Have you tried ‘Private Chat Marketing’?

Have you tried ‘Private Chat Marketing’?

Pulling the deep threads of curiosity and snoopiness 👀

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Have you tried the “secret” discount page tactic?

Have you tried the “secret” discount page tactic?

Appealing to inner remarkability and turning in the fence-sitters

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Doubling down on referrals

Doubling down on referrals

How morning brew amps up their referrals and you can too

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
The new craze of outrageous pricing plans

The new craze of outrageous pricing plans

Ridiculously expensive pricing tiers are actually a PR magnet

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
How Canva Wins SEO

How Canva Wins SEO

Learn Canva's epic job-to-be-done seo strategy

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
What’s with games on Netflix?

What’s with games on Netflix?

Mini Games are the new black 🖤

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How AppsForBharat Grows🪴

How AppsForBharat Grows🪴

Disrupting the $50B faith-tech industry and learning lessons on category creation and design

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How NoBroker Grows🪴

How NoBroker Grows🪴

What we can learn about putting power in people's hands, building and scaling marketplaces, and transitionig to a 360-degree housing solution from NoBroker

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How Caratlane Grows 🪴

How Caratlane Grows 🪴

Behind India’s largest D2C Gold Affair

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How Spotify Grows

How Spotify Grows

The growth engine behind Spotify's $67B market cap

Saurabh Kumar
Saurabh Kumar
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