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Deep divesDeep dives
How Two Brothers Grows 🪴

How Two Brothers Grows 🪴

The rise of Cold-pressed oils and how a founder-led brand is finding its way

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Examples of Personalization as Identity

Examples of Personalization as Identity

A closer look at how Personalization became the Signature Move for India's D2C Brands

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How Rapido Grows 🪴

How Rapido Grows 🪴

How Rapido is out-executing Ola and lessons on making the most of second-mover's advantage

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Why D2C Brands are able to Press Ahead in the Cold-Pressed Oil Market?

Why D2C Brands are able to Press Ahead in the Cold-Pressed Oil Market?

From distribution-first to story-first: How cold-pressed oil is becoming a brand builder’s playground

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How iD Fresh Grows 🪴

How iD Fresh Grows 🪴

How iD Fresh Built a ₹2,200 Cr Brand

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
The Crocs Personalization Playbook

The Crocs Personalization Playbook

How a $2 foam clog became a $5.7 billion flex

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How Orange Health Grows 🪴

How Orange Health Grows 🪴

How Orange Health Used Speed, Timing, and Full-Stack Ops to Outpace India's Legacy Diagnostics Brands

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Oops!—or was it?

Oops!—or was it?

How "fake" emails drive real clicks?

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
It’s fine for me to use AI, but not for you

It’s fine for me to use AI, but not for you

Real-world examples of self-other bias in AI use

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Inside Zoom’s 1-click strategy

Inside Zoom’s 1-click strategy

Why zoom skyrocketed in pandemic and others couldn't

Saurabh Kumar
Saurabh Kumar
Deep divesDeep dives
How Mokobara Grows 🪴

How Mokobara Grows 🪴

Growing with India1: Inside Mokobara’s design, distribution, and brand game

Saurabh Kumar
Saurabh Kumar
One Powerful Growth StrategyOne Powerful Growth Strategy
Small Gestures. Big Stories

Small Gestures. Big Stories

Three short tales on customer-centric thinking that inspire creative solutions to common problems

Saurabh Kumar
Saurabh Kumar
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