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Inside Zoom’s 1-click strategy

Why zoom skyrocketed in pandemic and others couldn't

How Mokobara Grows 🪴

Growing with India1: Inside Mokobara’s design, distribution, and brand game

Small Gestures. Big Stories

Three short tales on customer-centric thinking that inspire creative solutions to common problems

Should you use Emojis in Customer Service Messages? (Research Links + Examples)

Learning how to implement emoji etiquette in customer support texts

Google-Sheet Order Routing Template for Marketplace Startups

A 30-hour saving template for early-stage managed marketplace founders

How BlissClub Grows 🪴

Lessons on finding problems to solve, building community and nailing low-cost campaigns

9 Questions to Evaluate Your Startup Idea

Asking the right questions before you commit deeply

4 Mistakes to avoid when coming up with start-up ideas

How not to get caught up with the wrong ideas

Nasty 1-star Review Tactic

Why do some brands give themselves 1-star reviews intentionally?

How Atomberg Grows 🪴

How two engineers with no manufacturing and sales background made a 1000 Cr D2C brand with lessons for tomorrow’s founders on finding unfair advantages

What exactly is first-principles thinking?

With examples from Elon Musk, the man who made AI, and a dragon queen.

Why should you join TheGrowthLoop 🪴